Where is the company olo based? The company is based in New York City. Olo was founded as GoMobo in 2005 by entrepreneur Noah Glass, working with coffee shops and restaurants in New Haven and New York. The company was renamed Olo in 2010 (an acronym for "online ordering").What is the olo app? Olo is a mobile and online food ordering platform that allows customers to order food from online menus and prepay from their mobile or desktop device. The company is based in New York City. Olo was founded as GoMobo in 2005 by entrepreneur Noah Glass, working with coffee shops and restaurants in New Haven and New York.Why did olo change its name to olo? In 2010, the company changed its name to Olo ("online ordering") to reflect its change from being a customer-facing application to being a B2B software company, “invisible” to customers, used by restaurants to manage mobile device orders.How does olo track the location of a customer? This means that every time a customer goes to your site and inputs his/her zip code, the Olo site will register the customer and reflect this on the Locations of Customer Searches sections. Login to the Olo Dashboard at https://my.olo.com Click on the “Brand” tab on the left side of the screen. Click on “Customer Locations”.