What is li ning sporting goods? In 1990 Mr. Li-Ning started Li-Ning Sporting Goods as it's known today and the company and the brand continue to be one of the most popular brands in China all while expanding rapidly in the USA and Canada and around the entire world.Why buy li ning rackets? The Li-Ning brand is exploding in popularity with players of all levels around the globe. Backed by some of the most powerful brand marketing, research and development, Li-Ning is a leader in badminton racket design, manufacturing, and distribution, and possesses enormous retail capabilities.Why buy from li ning badminton superstore? At Li-Ning Badminton Superstore, the perfect badminton racket is just the beginning. We also offer our valued customers of all levels and abilities a wide selection of high-quality accessories and apparel designed to up their game.Why choose lili ning? Li-Ning possesses tremendous sporting goods design and manufacturing capabilities and manages a network of over 6000 domestic franchised and dealer locations throughout the Peoples Republic of China.