Who are flair rugs? Founded in 1984, Flair Rugs is the number one selling rugs company, supplying major retailers in the UK and across the world. At Flair we are passionate about rugs, not content to follow trends, we help shape them.What makes our rug collections unique? We search the globe for innovative designs and unique techniques in an inspiring array of colours and materials. From contemporary to shaggy and traditional design, these rug collections combine a myriad of qualities that include durability and traditional style at its best.