What is datadata strategy? data strategy is a plan designedto improve all of the ways you acquire, store, manage, share and use data.Do you need a data strategy for your business? In short, a business without a data strategy is poorly positioned to operate efficiently and profitably or to grow successfully. To overcome these challenges and craft an effective data strategy, you need to work toward several goals: Innovation: Any successful business creates new value or efficiency through innovation.How do i organize my customer contact data? You can organize your customer contact data in different ways: Segment - split by demographic, value, or behavior. Lifestage - based on the length of relationships with different customers. Persona - different customer types based on needs and motivations.What is contact strategy and why is it important? A contact strategy will enable you to optimize the customer experience for different customer segments and give you the ability to deliver the right message at the right time, across a range of different channels. Here are five key components of an effective contact strategy: 1. Know your customer