Who is the owner of darlie? Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Darlie (originally known as Darkie) is an oral care brand owned and manufactured by the Hawley & Hazel Company with focus on Chinese and Southeast Asian markets.What does darlie stand for? Darlie, formerly known as Darkie, is a toothpaste brand of Hawley & Hazel Chemical Company (Official Slogan: 'Powering Your Smile.'). Established in Shanghai in 1933 and later based in Hong Kong (1973) and Taiwan (1949), Hawley & Hazel was acquired in 1985 by the United States based Colgate-Palmolive,...What happened to darlie toothpaste? On June 19, 2020, Colgate-Palmolive announced it will work with Hawley & Hazel to "review and further evolve all aspects" of the Darlie brand, including the brand name. At the time of the announcement, the Chinese name of Darlie still continues to be "黑人牙膏" (in English, "Black Person Toothpaste").