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Last update: 12 Apr, 2024 
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Who are we at critical mass? We are a digital experience design agency with a relentless focus on the customer. A specialized practice area at Critical Mass devoted to improving employee experiences. Find out how we’re helping our clients engage the people they count on most.How do you determine the critical mass of a company? A company's critical mass is determined by the size of its staff, resources, revenues, and market share. Once these elements reach the size that enables a company to operate efficiently, it is said that a company has reached its critical mass. Critical mass is the point at which a company becomes profitable.What is critical mass in physics? 1. (Nuclear Physics) the minimum mass of fissionable material that can sustain a nuclear chain reaction. 2. the minimum amount of money or number of people required to start or sustain an operation, business, process, etc: the critical mass for a subscription digital sports channel.Who is the chief strategy officer at critical mass? Grant Owens is the Chief Strategy Officer at Critical Mass. His role at the agency is to lead strategy teams across the globe to ensure the agency is relentlessly focused on designing meaningful experiences that improve customers’ lives. Grant has a track record of building strong teams that deliver best in class, strategically driven work.