Why choose the rkd group? RKD Group is a leading fundraising and marketing agency to over 260 regional and national nonprofits. We have a team of more than 200 experts with deep skill sets in direct response marketing. RKD Group is a leading fundraising and marketing agency to over 260 regional and national nonprofits.How does rkd test for potential donors? RKD Group implemented a direct mail testing strategy involving holiday labels for two mailing lists: lapsed donors and potential new donors. RKD implemented real, honest and compelling patient stories that focused on saving children as a societal trust or cause.What did rkd do for chop? RKD replaced CHOP’s institutional spring label control package with a more personal “story-led” package. CHOP is always looking for solutions that will shorten the amount of time it takes for a donor to make a mid-level/major gift. RKD provided a special Q4 budget and portfolio for City Rescue Mission.
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