What is countercounter culture coffee? Counter Culture Coffee is a Durham, North Carolina based coffee roasting company founded in 1995. It has regional training locations in Asheville, NC; Atlanta; Boston; Charleston, SC; Chicago; Durham, NC; Emeryville, CA; New York City; Philadelphia; and Washington D.C.Are the coffees cupping blind at counter culture? The staff members mentioned that this Atlanta location was the last Counter Culture training center that still does the cupping blind, so the coffees (three in total) weren't revealed until the end in an effort to avoid having any preconceived notions to influence your tasting.Where is educeducational coffee roasted? Educational courses are offered at thirteen Counter Culture Training Centers across the country. Coffee is roasted in two production facilities in Durham, NC (also the company's headquarters) and Emeryville, CA. ^ Han, Joanna.